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| Last updated: 06 June, 2005 |
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UK soft fruit consumption patterns (from The Grocer 2003)
Raspberries Who eats raspberries?
Raspberry consumption represents just over 17% of all soft fruit consumption Consumption is seasonal with 54% taking place in the summer Three quarters are consumed at a main meal, 18% at light meals and only 7% as snacks Adult females account for 58% of all raspberry consumption, with children accounting for only 7.5%. Children would normally account for 15% of all fruit consumption 16% of raspberries are consumed with cream, 15% with ice-cream and 17% with yogurt
Strawberries Who eats strawberries? Women over 45 are the key consumers accounting for 36% of consumption. Men over 45 represent 25% of consumption. Children consume 15%. By deduction, the 17-44 year olds consume 24%. Strawberries account for 4.7% of total fruit consumption and around three quarters of soft fruit consumption One third are consumed at the weekend 22% are eaten with ice cream, 20% with cream and 12% with cakes and pastries
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